This essay The American Dream has a total of 1564 words and 6 pages.
The American Dream
The American dream. It consists of a family, house, cars, and other luxury items. How did it become the American dream? Why do we feel so compelled to pursue it? The reason is because we, the American public, have been convinced through advertising to acquire it. It is a very powerful way of persuasion. Advertising affects us so powerfully that it sometimes sets our views of society for us. We constantly absorb images of families, houses, and cars through commercials and magazine ads. It persuades us so strongly to the point that it can alter our social consciousness. Alter it to the point that we feel that the American dream is no longer a luxury, it has become a necessity.
Today there is almost no way to escape advertisements. The radio, television, and magazine ads make sure of that. The more we view these advertisements, the more we are persuaded toward the American dream. With a television in almost every household and magazines an arm=s length away, advertisers basically have us on our knees. We must digest advertisers= views so frequently that you would think it was necessary to sustain life.
Advertising=s main goal is to persuade. They want us to see the American way through their eyes. They tell us what to eat, drink, wear, drive, and think. Advertisers start this form of brainwashing on us at a very early age. They lay the groundwork of ideals early on because it is easy to persuade a child. Now, with the two income family, children are left to interpret not only advertisements but television programming as well without supervision. Children are forced to make their own evaluations and most of the time they go along with the views of what they see. How many times do children want something because they saw it on television? With the unending viewing of shows and advertisements who could blame them. By age twenty, Americans have viewed an estimated half a million commercials. Now that is a major amount of influencing on a young person. This is exactly what advertisers hope to accomplish with young people. They want them to associate advertisements to purchasing. !
It starts out with toys and leads to the American dream. One day they want a matchbox car and a few years later they want a real Porsche. Do not all boys want a fancy car? Do not most girls dream of living in a big house? Is this a coincidence or a carefully thought out scheme by advertisers?
Now, how is it exactly that advertisers get us to want the American dream. They do this by channeling into one of our most basic instincts, emotions. Along with emotions, advertisers want to make you feel three other things: connection, imagination, and desire. A connection between the product and a feeling is important. They also want you to imagine yourself in the experience with the merchandise. A strong desire for the product is another effect that the advertiser=s want you to feel. Take for instance any food commercial. They connect the food to a feeling which is hunger. They want you to imagine yourself eating the product. This produces a strong desire for the food. Advertisers hope that this will produce a sale. The stronger the feeling for these topics, the more likely you are to trust and believe that you need them. These feelings are supposed to affect you at a subconscious level. They are not exactly leveling with you. But would you buy something from someone if you!
knew they were deceiving you.
Why is it that most of us want a family? Well, for the past thirty years we have seen countless families in commercials. Advertisers usually show these families as fun-loving and happy. The message they send out is that a family is healthy. That having a family equals happiness. All of which spell the American dream. If you do not have a family, you are not a complete person and that is not American. Is this not evident through societies silent discouragement of single parents? Do we not think that there is something wrong with someone if they are not married by the age of thirty-five? Advertisers use this belief that they have passed down to lure
Topics Related to The American Dream
Marketing, Advertising, Communication design, Product design, Television advertisement, Persuasion, Advertising to children, Targeted advertising
Essays Related to The American Dream
The Internet, Pornography, and ChildrenThe Internet, Pornography, and Children Why should anyone be concerned about pornography on the Internet? After all, this is a free country and everyone should have access to anything they want, right? This position would be true if only adults used the Internet; it can not be true when children also use the Internet. Most people would agree that children should not have access to Internet sites that are considered pornographic. Does that mean that children should not be allowed Internet access
I love this business, exults Robert Kaynes Jr.,I love this business, exults Robert Kaynes Jr., vice president of sales (and grandson of the founder) at Bron Shoe, the Columbus, Ohio-based company responsible for putting millions of pairs of bronzed baby shoes on bookshelves in the homes of loving parents across America for the past 75 years. It may sound schmaltzy Kaynes concedes, but it\'s a schmaltzy business. We\'re selling sentiment. Still, how do you market a memory? For companies like Hallmark, FTD, Bron Shoe, and others in the
Title of Paper : organizational change and resistaTitle of Paper : organizational change and resistance to change Grade Received on Report : 78 Future generations, looking back on the last years of the twentieth century, will see a contradictory picture of great promise and equally at great uncertainty. The 1990\'s have all the symptoms of a turning point in world history, a moment when many of the structural givens of social development themselves become problematic and world society undergoes profound reorganization. These developments oc
Sofa WarsSofa Wars The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. Globalization has become an important word in the 90’s and Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in
Identify the general facts of the McLaren F1Identify the general facts of the McLaren F1 The McLaren F1 is capable of 0 to 60 mph in 3.2 seconds and a top speed in excess of 240 mph. This makes it the fastest production car in the world. During development work, McLaren driver Jonathan Palmer drove F1 prototype XP3 around Italy\'s 7.5 mile Nardo test track at 231 mph. But for the tight nature of the track, the car could have gone even faster. Early in 1998 this record was broken at Volkswagon\'s test track with a recorded speed of 241 mph
THE ROBBER BARONS OF THE 19TH CENTURYTHE ROBBER BARONS OF THE 19TH CENTURY Cornelius Vanderbuilt... ... an ill educated, ungrammatical, coarse, and ruthless, but clear-visioned man. He started his millions in the steamboat industry. As a young boy he went to work for a small steamboat owner, Thomas Gibbons. After learning how to operate a steamboat, he designed one and persuaded Gibbons to build it. Vanderbuilt\'s slogans of low prices for superior rates attracted many customers. But an unknown to the passengers was that the food a
The Marshall PlanThe Marshall Plan Although the idea of European integration was an ideal adopted by European intellectuals from the beginning of the twentieth century, the success in the actual launching and development of the project is a achievement that must be attributed to the policy and aid of the United States. World War II left Europe in a state of complete crisis. More than 30 million lives were lost during the war, cities lay in ruins, and as a result of violation of agricultural lands and people, foo
Farm subsidies: a necessary evil?farm subsidies: a necessary evil? Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecessa
Farm Subsidies - A Necessary Evil?Farm Subsidies - A Necessary Evil? Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecess
MarketingMarketing * Evaluate her strategy planning for her new business. >From her love to stay in Petosky; she started the carpet cleaning service by her saving money, and based on her experience when she worked part-time for Joel Bullard. Mr. Bullard has a very successful business at this small town, dominates this carpet cleaning service, and so far no one able to compete to him in quality, strong relationship with many loyalty clients. Jane Galloway try so hard in advertising, taking care of her cus
Waterford Crystal A Case Analysis Waterford Crystal A Case Analysis Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to cl
Coke vs. Pepsi: Fighting for Foreign Markets Coke vs. Pepsi: Fighting for Foreign Markets November 27, 1995 Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bot
Group1 1Group1 1 OUR FOOD SYSTEM After a long hard day of work you sit down in your comfortable recliner and open up your favorite snack. But when you reach into grab a piece, you pull out a dead bug. Suddenly many thoughts come into your mind, you wonder how did the bug get there and was it dead or alive. Is it harmful or carry a disease. You ask yourself did the bug come from the United States or another country and where was your snack made? As all these questions come into your head, you wonder who
Coca-Cola and its EvolutionCoca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr
Sony and Marketing Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed
Ethics in ManagementEthics in Management What is the status of ethics in management? This is a very hard question to address in a two to three page paper because there is no definite answer. As with many society-wide concerns, ethics runs the entire spectrum of behaviors; from Wal-Mart being very customer oriented and a friend of charity to those fly-by- night repair scams that tend to prey on the elderly. When does a business cross the line from making a profit to stealing a profit? That is a hard line to gauge. L
World IssuesWorld Issues There are many important world issues. Among these issues, we have studied the rapid growth of the world, which was the topic of critical importance. The extraordinary rapid increase of the world population constitutes a serious problem in which no citizen of the world can remain indifferent. The public has become increasingly aware of the dramatic rise in the rate of the world population growth during the three centuries of the modern era. There is a tendency on the part of many to
Title of Paper : Tobacco and Western CultureTitle of Paper : Tobacco and Western Culture Grade Received on Report : 89 Essay 1: Tobacco and Western Culture The use of tobacco dates back to the 17th century. The primary reason for its beginning was purely economic at first. It later became apparent to researchers over the decades that tobacco was more than just a commodity to be traded for economic gain. It was actually a drug, nicotine, which developed into physical dependency and had adverse side effects as people began to live longer. F
Profitability and RiskProfitability and Risk Qualitative Criteria and Evaluations Profitability and Risk Alternative one offers the highest profitability. The net income after taxes for alternative two is $104,996,299 compared to $160,658,065 for alternative one. Alternative two also offers a high profitability, but not as much as the first alternative. The risk for alternative one is very high. The risk for the second alternative two is average. Purchasing Nestea is risky because the alternative beverage industry is
Paper Products CorporationPaper Products Corporation Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products’ file folders and market them under their own name (Natcom Inc.) rather than the FILEX brand used by Paper Products. Mary is afraid that if she doesn’t accept the offer, the customer will find another file folder producer. Mary really only has two options; accept the offer from Natcom or refuse the offer f